New Relationship Manager joins Reactor15 as previous work is nominated for National Social Media Award.

Patch Jobson joined Reactor15 as relationship manager in September 2014, to be a lead contact between new clients and the design and marketing agency. As Patch made the transition his previous social media became shortlisted for the UK Social Media Communications Awards, now in its fifth year.

The awards celebrate the very best in UK social media communications and reward the individuals, companies and organisations who are using online platforms to communicate in fresh and innovative ways.

A former Communications Officer with Amey LG Limited, Patch Jobson managed the social media account @plymouthroads from inception until June 2014. The company has since been shortlisted as a contender for the award category Best Use of Social Media in a Crisis.

As the main contractor responsible for Plymouth’s highway network Amey LG Limited work closely with Plymouth City Council to maintain and manage the network.

Shortly after the account was created a severe bout of weather swept across the South West bringing heavy rain, gales and localised flooding to Plymouth.

To prepare for the worst Amey LG Limited attended the city’s emergency Silver Command joining key service partners including the Environment Agency and Devon and Cornwall Police. Patch began to tweet the latest news as it happened. At the beginning of the event the account only had 64 followers. However within hoursthis number was to increase to nearly 600. @plymouthroads rapidly became the lead news source for both Plymouth’s residents and the regional media.

“At first it felt like I was playing catch up” said Patch “but at about 8.30pm in the evening everything turned and the account became the authority source for all of the traffic information being reported by the media on Plymouth’s roads.” The account now has over 1400 followers and is considered a trusted and authoritative news source for the media, particularly in times of crisis or severe weather.

“Although this exceptional work was done before Patch arrived at Reactor15 , we’re proud to have such talent on our hands. The award category shows that social media really makes a difference in terms of disseminating important information in a crisis. Patch joining Reactor15 underlines our commitment to recruiting the best individuals and creating an exceptional team at the disposal of our clients.” said Mike Saunders, Managing Director.

 The award ceremony will take place on Thursday 23rd October at the Emirates.

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