Annual report design
dunnhumby, London



We designed dunnhumby's 2012 internal annual report, delivered to over 1900 employees worldwide in a printed report and in a multi-platform mobile app with mini-games.

The company chose Reactor15 in a competitive pitch with London design agencies. The brief submitted was for a 32 page report and a mobile app that delivered the report on iPhones, Android smartphones, iPads and tablet PCs via a custom built app store to employees worldwide.

Client feedback:

"Reactor15 surpassed all of our expectations in their response to our brief. They quickly got to grips with the unique dunnhumby culture and designed something for us that pushed all boundaries, but stayed within our guidelines. The creativity of the process stood out from start to finish and it was energising to work with such talent. As always seems to be the case with jobs like this, we ended up throwing the Reactor15 team some unexpected curveballs, and they dealt with these with a can-do attitude and complete professionalism. Feedback from our employees has been amazing and this is the best Annual Report to date" Steve Vinall, Internal Communications Director, dunnhumby

Similar design work:
Annual report mobile app
dunhumby Halloween infographic

Where next?:
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