Infographics are a great way to deliver complex data in a format that everybody can get into and understand. dunnhumby USA, the customer science company, asked us to create an infographic to explain buying trends at Macy's between Black Friday and Cyber Monday, the biggest shopping event of the year.
Infographics are an ideal way to spread information across the Internet because all a user has to do is share an image, or a link to the image. Blogs and news outlets tend to pick them up too and you can use high resolution versions of the collateral as the basis of print articles. It's easily shareable content, spreading awareness and brand visibility.