Rebrand of a Family Theme Park
World of Country Life, Exmouth
A full rebrand and design of all promotional materials
The World of Country Life wanted to rebrand as visitor numbers were declining. They wanted to achieve a consistent brand message across all their communications.
The World of Country Life offers an all-round experience with a steam and vintage car museum, as well as a petting farm, falconry centre and tons of indoor and outdoor play.
Rather than complicating their image, we needed to create a 'look' with animals taking centre stage and other attractions supporting the brand.
We created all the promotional materials – the Appy Angus mascot, billboards, facebook campaigns, newspaper and magazine advertising, indoor and outdoor signage across the whole park as well as a brand new website and merchandising material.
Tony Collins, the park manager, reports that sales went up 40% in 2012.
We redesigned the logo to accompany the fresh new branding.
We designed collateral for a bilboard advertising campaign.
We designed themes for several of World of Country Life's monthly events.
Theme park guide
An illustrated leaflet and map to the whole park.
Branding is nothing without consistency. So the park asked us to roll out the same brand on a suite of outdoor advertising, both outside and within the park.
We wrapped the whole package up with the Appy Angus mascot which was later made into a toy.
Other brand work:
World of Country Life website