Article writing & content outsourcing

Some quick and dirty advice about outsourcing content marketing, article writing, press releases, blog content and other SEO strategies grow your business.

Outsource well, or not at all is my advice.

Most business owners do not have the time to create a pro-active content strategy, but poor outsourcing (especially to countries where English is not the main language) could ruin the perception of your site with low quality content.

Outsourcing article writing, press releases and blog content is fairly common nowadays. It ultimately depends on having a good writer who can quickly get to grips with the industry and market-specific information that will help your customers, and a copywriter who has experience in search engine optimisation. One without the other will not do.

You want to get to know your SEO copywriter really well. After all, you are trusting them with the reputation of your business! So someone local is ideal because you can meet them face to face even if subsequent meetings happen to be by phone. It’s most important to start building trust straight away. First we try, then we trust. Your ideal scenario is to get to a point where your content writer is busily populating the Internet with content without too much guidance from you.

Initially you’ll have to give your writer a crash course in your industry. But they will also be able to study user behaviour in search engines and give you valuable information about your market that you may have never known or considered. This is particularly valuable for picking up on market opportunities from emerging search trends.

Lastly, writers are not all the same. Invest in a good one, who can write you content you would be proud to have authored yourself.

For further information please call 01392 427358.


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