Logo design in Exeter
Designing a logo tends to be the first port of call when designing a new brand.
It’s certainly not the only part of creating a brand identity, but it’s where most people start off…
What does a logo do?
Over time, logos become the overarching symbol that people use to identify your business. It’s going to be part of almost every single piece marketing material that you ever create. So it’s got a lot of work to do. People will be judging you consciously, or subconsciously based on the strength of the identity you build.
Our design process
Because a logo lays the foundation for your brand, every design begins with working out where you best fit in the marketplace and how to set you above the crowd with a distinctive image. The best logos are highly memorable, setting themselves apart from their competition yet still fit within the expectations of the marketplace.
Logos don’t have to literally picture what you do. Think about popular logos such as Starbucks (a mermaid) and McDonalds (a stylised M with no obvious association to food). Many logos simply use a unique typography and colour set to define them (think M&S, Google etc.). And still other logos closely picture the kind of products, values or service they represent literally or metaphorically (Burger King, Jaguar, Apple, Innocent).
Brand development works in greater depth and covers much more ground. It’s about creating an identity which faithfully represents everything your business aspires to be.
The key to creating brand impact is consistency. Inconsistent use of different typefaces, colours and logo versions delivers a poor message. When your brand is inconsistent, people will think you’re inconsistent too. More than anything, customers love certainty and they can’t truly feel that if you have an inconsistent message, typography, tone of voice etc.
The work we can do includes:
- Logo design, typography, colour sets, tone of voice
- Identity research & design
- Brand research workshops
- Brand rollout on marketing collateral
- Product naming strategy & research (including domain names)
- Competitive marketplace research
How we can help
As a full service marketing agency we’re well placed to design your logo and brand identity as well as roll it out across marketing collateral from websites to stationery, business cards, brochures and catalogues.
For a quote on your project, call us on 01392 427 358
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Thu 18 Feb | 2016
Following the launch of a new website, myhealth-devon.nhs.uk, Reactor15 have been helping to promote the website within Devon, in particular to improve the position within the search engines for users looking for support and advice on their health and wellbeing. MyHealth Devon has been developed by Devon Referral Support Service, part of the Wider Devon Sustainability and Transformation Partnership (STP) with the support of local clinicians.
Thu 18 Feb | 2016
We have just launched a new app to help reduce waiting times in hospitals across Devon and Cornwall. The app, NHSquicker, allows people to view up-to-date waiting times for local emergency departments and minor injuries units. It also provides information regarding distance and time to different treatment centres, based on the user's location. Reactor15 have been working with Exeter Health and Care IMPACT Network, a collaboration between the NHS across Devon and Cornwall and academics from the University of Exeter to build an app which is widely available for smartphones and tablets, on Apple and Android. The NHSquicker app took six months to build and is a fully native app developed using our own custom framework. Using a native platform which allowed us to build a fast, responsive and reliable experience to users, when accuracy and speed of information is very important. The app also provides information about less urgent NHS services, including GPs, pharmacies, sexual health services, dentists and opticians. Mike Saunders, Managing Director of Reactor15 said: "It’s great, once again, to be involved in building a really useful NHS tool. We were asked to build an app which will not only help reduce waiting times in our local hospitals but will also help patients make the right choices with regards to how and where they receive their treatment. We believe our native app platform is both robust and versatile enough to meet the needs and brief of Exeter Health and Care IMPACT Network." Reactor15 have a good working relationship with the NHS and have already built the award winning HANDi Paedatric, POPs apps and the Devon and Wakefield Formularies. NHSquicker can be downloaded on iTunes and Google Play.
Thu 18 Feb | 2016
Reactor15 have been working with Exeter based commercial finance specialists Charterbank Capital, to help develop an intergrated digital marketing strategy. Targeting the south of England, Charterbank Capital have a range of packages for commercial customers including bridging loans, auction finance, development loans and farm finance. Reactor15 have been working on their main site www.charterbank.co.uk. Looking to generate enquires to their service, we have implemented our 11 point SEO plan on the site and have also created an AdWords campaign.
Thu 18 Feb | 2016
Reactor15 have been busy helping Exeter based Busy Bees Window Cleaning Services and Busy Bees Carpet Cleaning Service with some search engine optimisation.