Don't outsource social media
My first tweet on 14th December 2006.
“Getting this account set up so I can show people how doing this will drive me (and anybody) spare…”
I was wrong. I’m still not a huge fan of social media for marketing, at least not for the smaller companies with limited time and marketing budgets. It wastes time. It forces to you focus on the immediate which is not the same thing as important. Because it’s ‘free’ people don’t count the cost it racks up in business time. But you know what? It’s here. It’s staying. And it has its place. BUT if you do do it, then do it properly.
We think you should be running your own social media.
If social media is the digital cocktail party, there’s no point sending an assistant in to hobnob.
Social media is about being available and contactable. It’s about being in conversation.
Other companies can’t handle your conversations for you and do it as well as you. Even assistants in your own company can’t handle the conversation as well as you.
Our advice is this: be part of the cocktail party or not as you choose.
But it’s important to do it yourself. Don’t send a proxy in to represent your digital identity.
Of course, you can seek advice. You can get help. Get coaching. You can measure if it actually brings you business.
But you must be able to be authentic and speak in your own voice. Otherwise, what’s the point?
Join our mailing list
Thu 18 Feb | 2016
We have just launched a new app to help reduce waiting times in hospitals across Devon and Cornwall. The app, NHSquicker, allows people to view up-to-date waiting times for local emergency departments and minor injuries units. It also provides information regarding distance and time to different treatment centres, based on the user's location. Reactor15 have been working with Exeter Health and Care IMPACT Network, a collaboration between the NHS across Devon and Cornwall and academics from the University of Exeter to build an app which is widely available for smartphones and tablets, on Apple and Android. The NHSquicker app took six months to build and is a fully native app developed using our own custom framework. Using a native platform which allowed us to build a fast, responsive and reliable experience to users, when accuracy and speed of information is very important. The app also provides information about less urgent NHS services, including GPs, pharmacies, sexual health services, dentists and opticians. Mike Saunders, Managing Director of Reactor15 said: "It’s great, once again, to be involved in building a really useful NHS tool. We were asked to build an app which will not only help reduce waiting times in our local hospitals but will also help patients make the right choices with regards to how and where they receive their treatment. We believe our native app platform is both robust and versatile enough to meet the needs and brief of Exeter Health and Care IMPACT Network." Reactor15 have a good working relationship with the NHS and have already built the award winning HANDi Paedatric, POPs apps and the Devon and Wakefield Formularies. NHSquicker can be downloaded on iTunes and Google Play.
Thu 18 Feb | 2016
Reactor15 have been working with Exeter based commercial finance specialists Charterbank Capital, to help develop an intergrated digital marketing strategy. Targeting the south of England, Charterbank Capital have a range of packages for commercial customers including bridging loans, auction finance, development loans and farm finance. Reactor15 have been working on their main site www.charterbank.co.uk. Looking to generate enquires to their service, we have implemented our 11 point SEO plan on the site and have also created an AdWords campaign.
Thu 18 Feb | 2016
Reactor15 have been busy helping Exeter based Busy Bees Window Cleaning Services and Busy Bees Carpet Cleaning Service with some search engine optimisation.