Heat map tracking

We’re currently conducting some experiments in heat map tracking to visualise where users click in a website design.

The premise is simple. We can install software on a site to understand where users click and gain insights into how best to redesign the page to improve engagement and conversions.

We’re looking at providing a service where we:

  • Install heat map tracking on your site
  • Collect data over at least 30 days
  • Analyse the results
  • Make recommendations about how to improve the design
  • Wire frame or design an optimised page

It’s still early days yet, but we live in a digital world where understanding “big data” or rather how a number of people respond to a design, can deliver improvements in interface design, usability and directing the user’s attention to key parts of the website.

Over 10 years ago now, I did some very early experiments in a previous role and found that by changing the location of something, we could actually increase buy-through sales on a site by several thousand pounds.

In a world where people’s attention is more scarce and precious than ever before, it’s important that we look specifically at how users respond to design.

If you’re interested in trialling this service, we’ll offer a special price to the first 3 people. This allows us to work on practical design issues with sites in different industries, as well as understand what kind of interest there is out there on the part of business owners who want to understand their customers better.

For further information please call 01392 427358.


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