SEO: Here is what doesn't work
SEO is one of those gnarly industries where a lot of DIY is going on. Blogs abound with advice. Courses exist for you to learn the skills. White papers and webinars are everywhere. Amazon has plenty of quick fix books.
All of this is great for companies with the resource of time on their hands. Or is it? A huge amount of time is required to go into researching and learning SEO. The industry is moving incredibly fast, and what was applicable 6 months ago may have much less weight today.
SEO is surrounded by too many myths and redundant strategies. By redundant, I mean that the time cost of it outweighs its low value.
Here’s what doesn’t work:
X Directory Submissions
Google has been devaluing the value of these links for a long time now. The strategy costs more in time than the reward it will give you.
X Fiddling With Keywords Incessantly
Once you have the right keywords in your title along with a compelling description, no amount of re-arranging is going to deliver massively improved results.
X Thin, Spammy Content
Knocking out a few hundred words and dosing it liberally with your favourite keywords is of no value if the content does not add value to your audience. Search engines are paying a lot more attention to the way people bahave on your site. Interest them and you win. Bore them and Google will know.
X Online Press Releases
There was a time when a press release built primarily for search engines was of exceptionally high value in your SEO strategy. Not so now. If you’re doing press releases, do them to interest people and publications, not simply to syndicate low value, low interest content across the internet.
X Keyword Density
Google is paying less attention to keyword density than ever before. Why? Because it was too easy to game search engines by achieving the optimal keyword density. Nowadays, as long as you have the right keywords and good synonyms within high value content, keyword density is almost irrelevant.
X Speaking To Search Engines And Not The Customer
Search engines don’t buy products. People do. Your customer should be first in all communications. That doesn’t mean eradicating SEO by any means. More than ever it’s about building a balance which favours the customer and targets the right places in search engines. From there, it’s the quality and value of your content which will make it stand or fall.
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Thu 18 Feb | 2016
We have just launched a new app to help reduce waiting times in hospitals across Devon and Cornwall. The app, NHSquicker, allows people to view up-to-date waiting times for local emergency departments and minor injuries units. It also provides information regarding distance and time to different treatment centres, based on the user's location. Reactor15 have been working with Exeter Health and Care IMPACT Network, a collaboration between the NHS across Devon and Cornwall and academics from the University of Exeter to build an app which is widely available for smartphones and tablets, on Apple and Android. The NHSquicker app took six months to build and is a fully native app developed using our own custom framework. Using a native platform which allowed us to build a fast, responsive and reliable experience to users, when accuracy and speed of information is very important. The app also provides information about less urgent NHS services, including GPs, pharmacies, sexual health services, dentists and opticians. Mike Saunders, Managing Director of Reactor15 said: "It’s great, once again, to be involved in building a really useful NHS tool. We were asked to build an app which will not only help reduce waiting times in our local hospitals but will also help patients make the right choices with regards to how and where they receive their treatment. We believe our native app platform is both robust and versatile enough to meet the needs and brief of Exeter Health and Care IMPACT Network." Reactor15 have a good working relationship with the NHS and have already built the award winning HANDi Paedatric, POPs apps and the Devon and Wakefield Formularies. NHSquicker can be downloaded on iTunes and Google Play.
Thu 18 Feb | 2016
Reactor15 have been working with Exeter based commercial finance specialists Charterbank Capital, to help develop an intergrated digital marketing strategy. Targeting the south of England, Charterbank Capital have a range of packages for commercial customers including bridging loans, auction finance, development loans and farm finance. Reactor15 have been working on their main site www.charterbank.co.uk. Looking to generate enquires to their service, we have implemented our 11 point SEO plan on the site and have also created an AdWords campaign.
Thu 18 Feb | 2016
Reactor15 have been busy helping Exeter based Busy Bees Window Cleaning Services and Busy Bees Carpet Cleaning Service with some search engine optimisation.