Understand your customers with Google Analytics

If you’re in business, the truth is you want to understand where your customers are coming from.

You want to get more customers and cut out the wastage. You want to improve ROI.

There’s one very simple, but especially effective way to do that – conversion goal tracking.

Lead generation tracking

Chiefly, the majority of  businesses operate through lead generation – that is, getting enquiries about your products.

Conversion tracking can help you track where your leads come from. And data gathered over time can be incredibly valuable for understanding who your customers are, what they are looking for and why they might buy from you.

Examples of the data conversion tracking can give you:

  • Keyword origin of enquiries i.e. web design
  • Device origin of enquiries i.e. mobile phone
  • Track Adwords success in producing enquiries
  • Understand which adverts perform best

The key intelligence offered by conversion tracking allows you to work out what works and what doesn’t.

With statistically significant data collected over time, the intelligence can power SEO campaigns or Google Adwords campaigns, or even give you insights about how to advertise offline to customers.

Enquiry forms

If you want more enquiries, you need to know where your existing enquiries come from in order to improve how you target the customers most likely to convert into sales.

Goal value

How much is an enquiry worth to you?

If 1 in every 10 enquiries tends to lead to a sale of £500, then your conversion rate is 10%, then you can value an enquiry at about £50.

By assigning a value to the enquiry based on average conversion rates, you can begin to work out which marketing is providing value for money and which marketing isn’t

Data is everything

What Google Analytics and conversion tracking can tell you is valuable to your business if you rely on search engines for business, or Google Adwords.

But only if you use it.

It’s straightforward to put conversion tracking in place, and it may take some time to collect statistically significant data. Nevertheless, it’s something a business of any size needs to get to grips with in order to understand and improve ROI.

Our services

We put conversion tracking in place for clients in Exeter, Devon and nationally. We also interpret and analyse Google Analytics data to give you insights into how you can improve conversion rates, increase business and achieve more visits from the customers who are really searching for your products.


Ask us

Got a question? Give us a call on
01392 427 358


Join our mailing list

Recent articles

Thu 18 Feb | 2016
Following the launch of a new website, myhealth-devon.nhs.uk, Reactor15 have been helping to promote the website within Devon, in particular to improve the position within the search engines for users looking for support and advice on their health and wellbeing. MyHealth Devon has been developed by Devon Referral Support Service, part of the Wider Devon Sustainability and Transformation Partnership (STP) with the support of local clinicians. 
Read more


Thu 18 Feb | 2016
We have just launched a new app to help reduce waiting times in hospitals across Devon and Cornwall. The app, NHSquicker, allows people to view up-to-date waiting times for local emergency departments and minor injuries units. It also provides information regarding distance and time to different treatment centres, based on the user's location. Reactor15 have been working with Exeter Health and Care IMPACT Network, a collaboration between the NHS across Devon and Cornwall and academics from the University of Exeter to build an app which is widely available for smartphones and tablets, on Apple and Android. The NHSquicker app took six months to build and is a fully native app developed using our own custom framework. Using a native platform which allowed us to build a fast, responsive and reliable experience to users, when accuracy and speed of information is very important. The app also provides information about less urgent NHS services, including GPs, pharmacies, sexual health services, dentists and opticians. Mike Saunders, Managing Director of Reactor15 said: "It’s great, once again, to be involved in building a really useful NHS tool. We were asked to build an app which will not only help reduce waiting times in our local hospitals but will also help patients make the right choices with regards to how and where they receive their treatment. We believe our native app platform is both robust and versatile enough to meet the needs and brief of Exeter Health and Care IMPACT Network." Reactor15 have a good working relationship with the NHS and have already built the award winning HANDi Paedatric, POPs apps and the Devon and Wakefield Formularies. NHSquicker can be downloaded on iTunes and Google Play.
Read more


Thu 18 Feb | 2016
Reactor15 have been working with Exeter based commercial finance specialists Charterbank Capital, to help develop an intergrated digital marketing strategy. Targeting the south of England, Charterbank Capital have a range of packages for commercial customers including bridging loans, auction finance, development loans and farm finance. Reactor15 have been working on their main site www.charterbank.co.uk. Looking to generate enquires to their service, we have implemented our 11 point SEO plan on the site and have also created an AdWords campaign.
Read more


Thu 18 Feb | 2016
Reactor15 have been busy helping Exeter based Busy Bees Window Cleaning Services and Busy Bees Carpet Cleaning Service with some search engine optimisation. 
Read more