Breaking digital frontiers
As we continually tackle new digital projects, we find we’re doing more and more mobile application development.
Broadly speaking, for us this means applications whose primary mode of access are tablet PCs like the iPad, or smartphones or any of the other devices that are beginning to emerge. Make no mistake, in the same way as you have seen cameras and watches converge into your mobile phone, so too will we see further convergence of multiple “uses” onto various devices.
The emergence of the Microsoft Surface as a touch tablet PC with keyboard using an ARM processor (typically one used for mobiles to prolong battery life) is a striking move which may herald a wholesale evolution in how laptops develop over the next few years.
Books have merged into Kindle, which has itself evolved into the Kindle Fire HD, a device destined not just for books but also for games and streaming multimedia. Amazon has an extraordinary line of products to sell with its companies including Love Film and Audible. And Amazon are clearing selling these at a low price point with the intention of making profit on the increase in digital sales.
Mobile application development is about a whole lot more than games and books. We’re actively exploring how we can use technology to improve business productivity – from making it easier for sales teams to collect and deliver data into company databases, to reporting mechanisms which aggregate data from many places in a company (both human input and machine information) to provide board directors with global views and visualisations of what is happening in their company (see our data visualisation software page)
This is not just about making information look pretty – it’s about seeing information in new and faster ways, and spotting patterns. Information is what drives decision making at the highest levels in business. And the most up to date information, visualised in ways which make it more accessible and easy to spot patterns, delivers a decisive advantage to those wanting to make better decisions.
We’ve got ideas about what the next 10 years in business will bring. We’re riding the crest of a digital wave which is going to bring exciting new developments which we are only just beginning to explore (2014: Oculus Rift).Over the next few months we’ll be bringing you case studies and white papers of projects we have developed for other companies who had ideas and problems to solve and asked us to deliver them solutions. And we hope they’ll give you a much better idea of what’s possible in terms of mobile application development.
In the meantime, if you have a problem you want to solve using mobile applications, call us. Reactor15 is a company that loves solving problems (in web design, marketing or mobile applications) elegantly using the technology already available to us now.
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Thu 18 Feb | 2016
Following the launch of a new website, myhealth-devon.nhs.uk, Reactor15 have been helping to promote the website within Devon, in particular to improve the position within the search engines for users looking for support and advice on their health and wellbeing. MyHealth Devon has been developed by Devon Referral Support Service, part of the Wider Devon Sustainability and Transformation Partnership (STP) with the support of local clinicians.
Thu 18 Feb | 2016
We have just launched a new app to help reduce waiting times in hospitals across Devon and Cornwall. The app, NHSquicker, allows people to view up-to-date waiting times for local emergency departments and minor injuries units. It also provides information regarding distance and time to different treatment centres, based on the user's location. Reactor15 have been working with Exeter Health and Care IMPACT Network, a collaboration between the NHS across Devon and Cornwall and academics from the University of Exeter to build an app which is widely available for smartphones and tablets, on Apple and Android. The NHSquicker app took six months to build and is a fully native app developed using our own custom framework. Using a native platform which allowed us to build a fast, responsive and reliable experience to users, when accuracy and speed of information is very important. The app also provides information about less urgent NHS services, including GPs, pharmacies, sexual health services, dentists and opticians. Mike Saunders, Managing Director of Reactor15 said: "It’s great, once again, to be involved in building a really useful NHS tool. We were asked to build an app which will not only help reduce waiting times in our local hospitals but will also help patients make the right choices with regards to how and where they receive their treatment. We believe our native app platform is both robust and versatile enough to meet the needs and brief of Exeter Health and Care IMPACT Network." Reactor15 have a good working relationship with the NHS and have already built the award winning HANDi Paedatric, POPs apps and the Devon and Wakefield Formularies. NHSquicker can be downloaded on iTunes and Google Play.
Thu 18 Feb | 2016
Reactor15 have been working with Exeter based commercial finance specialists Charterbank Capital, to help develop an intergrated digital marketing strategy. Targeting the south of England, Charterbank Capital have a range of packages for commercial customers including bridging loans, auction finance, development loans and farm finance. Reactor15 have been working on their main site www.charterbank.co.uk. Looking to generate enquires to their service, we have implemented our 11 point SEO plan on the site and have also created an AdWords campaign.
Thu 18 Feb | 2016
Reactor15 have been busy helping Exeter based Busy Bees Window Cleaning Services and Busy Bees Carpet Cleaning Service with some search engine optimisation.