What is thought leadership?

In any industry, you have the people who lead and the people who follow. Thought leaders are the people who advance the debates on leading industry issues, thus proving themselves to be authorities in their field.

Being a thought leader takes courage. It means going public. It means putting your head above the parapet and sometimes getting arrows shot at you. And it means building a personal (and a company) brand.

Thought leaders don’t have to be controversial, but they need to be out there.

Whether it’s a blog, public speaking, website content or through social media – sharing your expertise and knowledge is one of the best ways you can prove to potential customers that you really know what you’re talking about. And that’s an oblique sales pitch which is compelling.

When we meet clients, it’s often clear that there is a small, but crucial difference between experts and thought leaders. Experts tend to harbour knowledge, whilst thought leaders tend to share it.

Sharing to many seems like a difficult thing. It seems counter-intuitive to business success to share knowledge freely. But of course, you won’t share everything you know. You won’t reveal the secret behind your competitive advantage.

Sharing is the nature of the Internet. It’s the way we spread knowledge of our expertise, the quality of our ideas and the depth of our working commitment. When the web is the first place that people turn to for information, there is a confirmed and huge global audience seeking answers to every question – questions which are waiting to be answered by thought leaders willing to work hard to build a reputation – and reap the business rewards.


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Recent articles

Thu 18 Feb | 2016
Following the launch of a new website, myhealth-devon.nhs.uk, Reactor15 have been helping to promote the website within Devon, in particular to improve the position within the search engines for users looking for support and advice on their health and wellbeing. MyHealth Devon has been developed by Devon Referral Support Service, part of the Wider Devon Sustainability and Transformation Partnership (STP) with the support of local clinicians. 
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Thu 18 Feb | 2016
We have just launched a new app to help reduce waiting times in hospitals across Devon and Cornwall. The app, NHSquicker, allows people to view up-to-date waiting times for local emergency departments and minor injuries units. It also provides information regarding distance and time to different treatment centres, based on the user's location. Reactor15 have been working with Exeter Health and Care IMPACT Network, a collaboration between the NHS across Devon and Cornwall and academics from the University of Exeter to build an app which is widely available for smartphones and tablets, on Apple and Android. The NHSquicker app took six months to build and is a fully native app developed using our own custom framework. Using a native platform which allowed us to build a fast, responsive and reliable experience to users, when accuracy and speed of information is very important. The app also provides information about less urgent NHS services, including GPs, pharmacies, sexual health services, dentists and opticians. Mike Saunders, Managing Director of Reactor15 said: "It’s great, once again, to be involved in building a really useful NHS tool. We were asked to build an app which will not only help reduce waiting times in our local hospitals but will also help patients make the right choices with regards to how and where they receive their treatment. We believe our native app platform is both robust and versatile enough to meet the needs and brief of Exeter Health and Care IMPACT Network." Reactor15 have a good working relationship with the NHS and have already built the award winning HANDi Paedatric, POPs apps and the Devon and Wakefield Formularies. NHSquicker can be downloaded on iTunes and Google Play.
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Thu 18 Feb | 2016
Reactor15 have been working with Exeter based commercial finance specialists Charterbank Capital, to help develop an intergrated digital marketing strategy. Targeting the south of England, Charterbank Capital have a range of packages for commercial customers including bridging loans, auction finance, development loans and farm finance. Reactor15 have been working on their main site www.charterbank.co.uk. Looking to generate enquires to their service, we have implemented our 11 point SEO plan on the site and have also created an AdWords campaign.
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Thu 18 Feb | 2016
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