The Family Law Co

Working in collaboration with WTWS, we were challenged to develop a range of press adverts for the Family Law Co in Exeter, the largest specialist family law firm in the South West. The adverts had to clearly communicate their 'specialist' status in family law.

After many cups of tea and much head scratching, we came up with a really compelling idea that looked to the animal world for inspiration. In nature, as is the case with the Family Law Co, some animals have developed highly specialist characteristics to help them flourish. Giraffes, for example, have developed long necks to reach the tastiest leaves at the top of trees.

The final adverts were fully illustrated and in each case featured an animal family. They not only communicate the 'specialist' message clearly but the characters are really engaging.