Cheap web design is a false economy
When marketing budgets get squeezed, it’s only natural that people start searching for “value” options in the web design arena. The problem with web design is that it’s very hard for business owners to judge the real value of what they are getting. And once they’ve understood the real cost of cheap web design, it’s often too late to do anything about it. The money has been spent and lost. Trust is damaged. The business doesn’t make the sales it needs to fund more marketing.
So I want to offer some advice to anyone considering a redesign – without any of the technical stuff getting in the way.
If your website looks like it was built in an afternoon, it probably was, and customers will instinctively know that too.
All your customer can ever judge you on is your marketing. If your website looks like you’ve cut too many corners, they’ll assume that’s the way you run your business. You can’t blame the customer for making that connection, and of course the design is not the same as the service you’re offering. But what customers are judging by, is their overall impression of the business. Cheap design looks cheap and speaks of a business that doesn’t invest in itself or seem committed to being there in the long term. And that raises trust issues.
Cheap website design contains hidden costs
It’s my opinion that cheap website designers would love to charge the same as bigger agencies. They can’t, because they’re not as good. If you were really getting the same service, the agency or individual would have the courage of their convictions and be able to sell themselves at the going market rate. When they can’t because of a lack of expertise, the only way they can do it is to slash costs, expertise and service. Decisions you make on price could be at the cost of search engine results, valuable marketing advice and strategy as well as technical craftsmanship.
Cheap websites are often poor value
The purpose of a website is to bring you business. Poor websites just don’t convert traffic into customers in the same way.
At the end of the day, we can’t tell you what to choose. But do your research, ask questions. Talk to people. And most particularly, ask an expert what you’re NOT getting if you go down the route of cheap web design.
Technology can do tremendous things, but it still requires care, thought, attention, knowledge an expertise. And if a cheap web design company could really offer you all that, why would they sell themselves short?
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Thu 18 Feb | 2016
Following the launch of a new website, myhealth-devon.nhs.uk, Reactor15 have been helping to promote the website within Devon, in particular to improve the position within the search engines for users looking for support and advice on their health and wellbeing. MyHealth Devon has been developed by Devon Referral Support Service, part of the Wider Devon Sustainability and Transformation Partnership (STP) with the support of local clinicians.
Thu 18 Feb | 2016
We have just launched a new app to help reduce waiting times in hospitals across Devon and Cornwall. The app, NHSquicker, allows people to view up-to-date waiting times for local emergency departments and minor injuries units. It also provides information regarding distance and time to different treatment centres, based on the user's location. Reactor15 have been working with Exeter Health and Care IMPACT Network, a collaboration between the NHS across Devon and Cornwall and academics from the University of Exeter to build an app which is widely available for smartphones and tablets, on Apple and Android. The NHSquicker app took six months to build and is a fully native app developed using our own custom framework. Using a native platform which allowed us to build a fast, responsive and reliable experience to users, when accuracy and speed of information is very important. The app also provides information about less urgent NHS services, including GPs, pharmacies, sexual health services, dentists and opticians. Mike Saunders, Managing Director of Reactor15 said: "It’s great, once again, to be involved in building a really useful NHS tool. We were asked to build an app which will not only help reduce waiting times in our local hospitals but will also help patients make the right choices with regards to how and where they receive their treatment. We believe our native app platform is both robust and versatile enough to meet the needs and brief of Exeter Health and Care IMPACT Network." Reactor15 have a good working relationship with the NHS and have already built the award winning HANDi Paedatric, POPs apps and the Devon and Wakefield Formularies. NHSquicker can be downloaded on iTunes and Google Play.
Thu 18 Feb | 2016
Reactor15 have been working with Exeter based commercial finance specialists Charterbank Capital, to help develop an intergrated digital marketing strategy. Targeting the south of England, Charterbank Capital have a range of packages for commercial customers including bridging loans, auction finance, development loans and farm finance. Reactor15 have been working on their main site www.charterbank.co.uk. Looking to generate enquires to their service, we have implemented our 11 point SEO plan on the site and have also created an AdWords campaign.
Thu 18 Feb | 2016
Reactor15 have been busy helping Exeter based Busy Bees Window Cleaning Services and Busy Bees Carpet Cleaning Service with some search engine optimisation.