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Understand your customers with Google Analytics

If you’re in business, the truth is you want to understand where your customers are coming from.

You want to get more customers and cut out the wastage. You want to improve ROI.

There’s one very simple, but especially effective way to do that – conversion goal tracking.

Lead generation tracking

Chiefly, the majority of  businesses operate through lead generation – that is, getting enquiries about your products.

Conversion tracking can help you track where your leads come from. And data gathered over time can be incredibly valuable for understanding who your customers are, what they are looking for and why they might buy from you.

Examples of the data conversion tracking can give you:

  • Keyword origin of enquiries i.e. web design
  • Device origin of enquiries i.e. mobile phone
  • Track Adwords success in producing enquiries
  • Understand which adverts perform best

The key intelligence offered by conversion tracking allows you to work out what works and what doesn’t.

With statistically significant data collected over time, the intelligence can power SEO campaigns or Google Adwords campaigns, or even give you insights about how to advertise offline to customers.

Enquiry forms

If you want more enquiries, you need to know where your existing enquiries come from in order to improve how you target the customers most likely to convert into sales.

Goal value

How much is an enquiry worth to you?

If 1 in every 10 enquiries tends to lead to a sale of £500, then your conversion rate is 10%, then you can value an enquiry at about £50.

By assigning a value to the enquiry based on average conversion rates, you can begin to work out which marketing is providing value for money and which marketing isn’t

Data is everything

What Google Analytics and conversion tracking can tell you is valuable to your business if you rely on search engines for business, or Google Adwords.

But only if you use it.

It’s straightforward to put conversion tracking in place, and it may take some time to collect statistically significant data. Nevertheless, it’s something a business of any size needs to get to grips with in order to understand and improve ROI.

Our services

We put conversion tracking in place for clients in Exeter, Devon and nationally. We also interpret and analyse Google Analytics data to give you insights into how you can improve conversion rates, increase business and achieve more visits from the customers who are really searching for your products.

Ask us

Got a question? Give us a call on
01392 427 358

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