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Wire frame web designing

Why wireframing works so darn well to produce a better web design on your project. 

What is it?

Wireframe web design is a method of planning the use of web page real estate and architecture to create a user friendly experience.

When is it used?

Wireframe website design is ideally used anywhere you need to carefully plan how to deliver marketing messages and particularly with sites over 10 pages or which you expect to expand further- such as with a content management system. Because content management systems require templating, wire frame design is useful because the wireframe informs a graphic design which is scalable and can expand over time.

Why is it used?

It’s chief role is to make sure that the real estate of the page is used in the right way. Often, inexperienced web designers can fill the real estate with images – but this may not lead to the best customer experience, let alone produce the results that a company commissioning the web design wants.

5 reasons why it’s a good idea

1. Placing key messages

It’s paramount that key marketing messages and calls to action appear above the fold. Though everybody has the hang of scrolling, anything above the fold with get the most attention and visibility. Therefore it is the most valuable space on your website.

2. Content management system planning

Identifying how a content management system can expand over time, how major page elements can be managed, and also how to place messaging to its best advantage – all of these tasks can be well thought out and accomplished on a practical level before the visual design is approached.

3. Locating navigation

Not all navigation is the same. In fact, where you put the navigation and even how you phrase the links have tremendous impact purely at the navigational level, let alone other considerations such as search engine optimisation.

4. Building Blocks

By approaching the layout without a design, you don’t get distracted with the visual imagery and you're forced to concentrate on on how the site will function best at a practical level.

5. Managing large & complex sites

Poor usability, and not thinking problems through in the early stages, can lead to fantastic problems later on in a project. Wireframing is a process which ensures you think of everything, by simply looking at how the navigation and architecture work without any other elements getting in the way. Precisely because there is no actual graphic design, it’s far easier to spot problems.


A great graphic designer works well within the constraints of wire frames. Some might say it dumbs down design and I’d have to disgaree. Because design is about more than just the visual. Great design is about both optimal form and function.

Wireframing resources

Though many will simply plan in Photoshop, this Smahing Magazine article shows you some other free wire frame web design resources which might help you.

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