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Making websites sell

Web design is changing rapidly.

We now live in a super-fast world where people access websites from all kinds of devices, and customers are bombarded with more information than ever before.

Web design for many years has been much more than simply having a web presence. Your customers need to find you first, and when they get there, you need to give them a great experience.

When a customer leaves your website, they must be convinced that you are the right person for the job, or at the very least interested in wanting to find out more.

But many of today’s websites simply don’t provide enough information to customers. They don’t provide enough information so a customer can make the journey from “I have no idea who you are” to “I’d like to find out more.” Welcome to the world of content marketing.

Have a look at your website and put yourself in the shoes of your customer, using the kind of value judgements you make when visiting other people’s websites. Would you buy from yourself? Would you trust yourself? Would you find enough information to prove that you’re the right person for the job?

We’ve got to ask all these questions and more if we’re to improve our game and in particular, play a better game than our competitors. Search engine rankings are earned, not freely given. Customers approach websites with a sense of distrust that must be transformed in to curiosity, then enthusiasm for your product.

It’s not just about what you do once in a while. It’s about what you do every day, continuously over time that makes the difference.

But if you’re losing market share, or you’re not doing enough business, or worse still, you’re struggling to find customers, it’s absolutely imperative to commit to the journey of making sure your website inspires customers, not simply hit the back button.

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Recent articles

Thu 18 Feb | 2016
Following the launch of a new website,, Reactor15 have been helping to promote the website within Devon, in particular to improve the position within the search engines for users looking for support and advice on their health and wellbeing. MyHealth Devon has been developed by Devon Referral Support Service, part of the Wider Devon Sustainability and Transformation Partnership (STP) with the support of local clinicians. 
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Thu 18 Feb | 2016
We have just launched a new app to help reduce waiting times in hospitals across Devon and Cornwall. The app, NHSquicker, allows people to view up-to-date waiting times for local emergency departments and minor injuries units. It also provides information regarding distance and time to different treatment centres, based on the user's location. Reactor15 have been working with Exeter Health and Care IMPACT Network, a collaboration between the NHS across Devon and Cornwall and academics from the University of Exeter to build an app which is widely available for smartphones and tablets, on Apple and Android. The NHSquicker app took six months to build and is a fully native app developed using our own custom framework. Using a native platform which allowed us to build a fast, responsive and reliable experience to users, when accuracy and speed of information is very important. The app also provides information about less urgent NHS services, including GPs, pharmacies, sexual health services, dentists and opticians. Mike Saunders, Managing Director of Reactor15 said: "It’s great, once again, to be involved in building a really useful NHS tool. We were asked to build an app which will not only help reduce waiting times in our local hospitals but will also help patients make the right choices with regards to how and where they receive their treatment. We believe our native app platform is both robust and versatile enough to meet the needs and brief of Exeter Health and Care IMPACT Network." Reactor15 have a good working relationship with the NHS and have already built the award winning HANDi Paedatric, POPs apps and the Devon and Wakefield Formularies. NHSquicker can be downloaded on iTunes and Google Play.
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Thu 18 Feb | 2016
Reactor15 have been working with Exeter based commercial finance specialists Charterbank Capital, to help develop an intergrated digital marketing strategy. Targeting the south of England, Charterbank Capital have a range of packages for commercial customers including bridging loans, auction finance, development loans and farm finance. Reactor15 have been working on their main site Looking to generate enquires to their service, we have implemented our 11 point SEO plan on the site and have also created an AdWords campaign.
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Thu 18 Feb | 2016
Reactor15 have been busy helping Exeter based Busy Bees Window Cleaning Services and Busy Bees Carpet Cleaning Service with some search engine optimisation. 
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