---

---

This infographic highlighted US & UK consumer buying behaviour at Halloween

Using data collected from both Tesco supermarkets in the UK, and The Kroger Co. supermarkets in the USA, dunnhumby asked us to create this Halloween infographic that charts the popularity of the Halloween pumpkin on both sides of the Atlantic.

Other dunnhumby work:
dunnhumby annual report & mobile app 2012
dunnhumby fifty things in fifty days
dunnhumby brand value illustrations
dunnhumby internal staff poster