Crown & Glory Trade Show Mobile App
It's getting harder to stand out at trade shows, but not for this company
Wired Orthodontics wanted to attract attention, build brand awareness and a strong mailing list at trade shows.
They asked us to design a mobile app game for the iPad which did exactly that. Using an accelerometer the objective is to gently guide the drill and work on each tooth, avoiding the bloody consequences of hitting the patient's gum or lolling tongue.
The light-hearted, somewhat gory game seemed to capture the imagination of dentists, who entered their mailing details and competed to get the highest score. The winner at the end of the day received an iPad.
The game built a highly targeted mailing list, which the company uses to inform dentists about their orthodontic products and services.
What our client says:
"Wired Orthodontics was established in 2008 and two years later desperately needed a website. We hired another company for the first build and they did a terrible job while charging us fortune. When we approached Reactor15 about a redesign it was apparent from the first meeting they could meet our needs. Mike and his team were all professional and extremely easy to talk to. They listened to our suggestions and in conclusion performed beyond our expectations, so much so we have an ongoing relationship to this day. Reactor15 have brought a wide range of ideas to the table and have since helped us with marketing strategies, app development, branding and more. Their skills open a wealth of opportunities, proof of which can be found at their blog and in their portfolio. When you sign up with them you have the reassurance that the job will be done on time and on budget to an excellent high standard. We would wholeheartedly recommend Reactor15 to any business, especially those who value success."
Ashley Wing, Wired Orthodontics (written June 2014)
Download the game:
Download for the iPad from iTunes