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Soft Egg
Rebrand of Primary School IT Company

Since 2008, Soft Egg have been providing outstanding primary school IT support to over 350 schools across the country. Their brand presence didn't match their forward-thinking approach to pro-active IT support.

They asked us to conduct a full brand analysis and completely redesign their brand. Following the brand audit we developed a bright, friendly, approachable brand that speaks very clearly of their offering to the primary school sector. A central part of the rebrand is the 'eggman' character that is used across all marketing materials as a means of describing their various services. It is a very positive brand that avoids the obvious clichés, and provides SoftEgg with a unique positioning in the primary school IT market.

We designed an egg man character, a new logo, website, letterheads, business cards, datasheets, a tote bag for trade shows and a mug amongst other things.  

What our client says:

At Soft Egg our philosophy is simple; to forge amazing partnerships in business to enable us to perform at our best. With Reactor15 we truly believe we have found an amazing partner. At Soft Egg we like to think that we have a unique approach to business, unique services and wanted a brand to demonstrate this.

We approached a number of design agencies with our brief over a 10 month period. It was clear from the outset that Rob, Mike and the team at Reactor15 not only understood exactly our dream, they surpassed expectations by continuing to develop and adapt our brand.

Reactor15 are now our ongoing outsourced design and marketing department for us at Soft Egg and I cannot recommend them highly enough.

Other Soft Egg work:
Soft Egg website