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Brand Values Illustrations

Putting values first

dunnhumby approached us to illustrate their seven core brand values. Each illustration represents one of their values. One application of this was to get the brand values painted on the office walls.

From the core brand values, we developed the illustrative approach and the core visual idea for each piece. 

Whilst developments at a larger brand level meant that the illustrations were not ultimately used, it's still work we are proud of and dunnhumby have very kindly allow us to show them.

We do a lot of print graphic design work for dunnhumby. However, much of what we do is not available in the public domain and therefore cannot be shown in our portfolio. 

Other dunnhumby work:
Halloween infographic
Black Friday infographic
Fifty things in fifty days
Annual report & mobile app 2012